Innovative anti-counterfeit solution for safety, brand protection and beyond
Damaging the brand image, reaching a global estimated value of US $1.82 Trillion, hurting basic human safety and
health – what is it that counterfeiting can’t do?
Well, it surely cannot be ignored. It is estimated that each year, deaths caused
by counterfeit products among the G20 economies bear an economic cost of
over $18 billion U.S. dollars, with an additional $125 million
dollars spent on treating counterfeit product-related injuries. The health and
safety threat posed by counterfeit products is real. It is particularly worrying
that these parts appear to easily find their way into the supply chain of
industries, products of which are in daily use worldwide.
The industries most affected by counterfeiting
Healthcare industry: According to the WHO estimations, 50% of the drugs for
sale on the Internet are fake. Especially now, when criminals are trying to cash
in on the coronavirus – according to Interpol, the authorities seized around 4.4 million units of
illicit pharmaceuticals worldwide. In 2010 WHO reported 8% of all the medical
devices in the market to be fake(the actual volume is expected to be even
higher). Today, EU conformity certificates aren’t safe either, according to OLAF millions of substandard medical products have been
caught in multiple Member States. This just makes the point stronger that the
problem cannot be ignored.
Automotive: According to Fujitsu, the most common counterfeited automotive parts are
brake shoes, brake pads, steering linkages, air filters, spark plugs, wipers,
airbags, other interior accessories. Moreover, businesses in the sector are
continuously being penalized for illegally marketing and selling refrigerant hydrocarbon products (i.e., ES 22a as a replacement for
R-22), as well. According to the EPA, the use of ES 22a – a refrigerant meant
for window air conditioning units – creates the potential for explosion and
fires, it is a serious risk to human health and the environment. Safety is definitely compromised with the low quality of
Aerospace: Aerospace and defense products are generally
designed to serve in longer life cycles than most similar productions(i.e.
automotive). The B-52 aircraft, for example, has an anticipated retirement date
as 2040, even though it is in service since February 1955: Therefore, sometimes
to service aerospace and defense products, there are used parts that may no longer be available (authorized aftermarket
manufacturer, distributors or resellers no longer hold those parts). This
creates a rabbit hole, from which the counterfeiter takes advantage of. Surely,
it is not as widely spread as for example, counterfeiting in the industry of
clothing, but the human safety tall is much higher.
Other industries and products with high potential of
Counterfeit lithium-ion laptop batteries -extreme heat, self-igniting, and
Counterfeit helmets and baby carriers – breaking easily,
Counterfeit cosmetics – severe skin reactions,
And surely the plastic toys – Customs officers from four EU frontier
countries checked 2.26 million Chinese, blocked 722,598 from entering Europe
after discovering illegal levels of phthalates and destroyed 31,590
Not only does counterfeiting include health risks, but also it contains
severe economic damage from end-users all the way to the whole industry. The
ICC, for example, has estimated the global economic value of counterfeiting to
reach $4.2 trillion and put 5.4 million jobs at risk by 2022.
The intellectual property, of course, is known as one of the main targets of the
counterfeiters – the high-end luxury goods market came up to US$ 236 billion
in 2009. The steady market growth over the last 20 years, no direct harm to
health, and of course the growth of counterfeiting solutions – makes it
easier and easier to fake the luxury goods, stretching the annual loss from
these products to US$ 12 billion.
Anti-counterfeit solutions in 2020
For centuries there have been various regulations set in the justice systems
of different local and global economic territories in the world to fight
counterfeit. The private sector, too, tried to get one step ahead by coming up
with different anti-counterfeiting technologies and innovative solutions
throughout the years. Most of those technologies, unfortunately, have become outdated or outsmarted in 2020:
Holograms – do not capture any data, cannot be tracked,
fairly easy to fake.
Digital Watermarks – one of the most advanced solutions,
however not very affordable or effective for many industries and goods(i.e.,
luxury goods, refrigerants, etc.), cannot be tracked
Optically Variable Device/Features – not completely
immune to being copied(i.g. Counterfeit currencies), cannot be tracked, not
entirely efficient for most end-use products.
RFID – one of the most progressive technologies
available for anti-counterfeit packaging today. The RFID technology truly solves
a lot of the problems the market was facing and has many added values over
multiple other technologies, however, with all the pros this technology too has
Security: Unfortunately, to hack the system is not a big obstacle for the
Privacy: too much tracking can never be safe, the technology has the risk to
compromise consumer privacy
Fragile: rather easy to damage the tag, and once damaged – cannot be
Data accuracy: the nature of the technology can bring up
environmentally-caused issues(i.e. The ability of some RFID tags to be read can
be affected by proximity to some metals or liquids, which can lead to missed
Reputation: the above mentioned and other potential hazards have damaged the
reputation of RFID technology.
The market is exigent on an innovative solution that would include the
benefits the current technologies give, at the same time solving the
shortcomings of those.
RVmagnetics introduces unique Identification Tags (ID tags):
Combination of multiple MicroWire sensors of arbitrary quantity, lengths,
order, and metallic composition, diameters which creates a Matrix of independent
unique codes, thus, the hardware is fundamentally impossible to copy or hack. In
other words, the ID tags are completely unique subjects,
Inducing different frequencies in the vicinity of the tag results in a
different response (code) from the tag, that can be read with a
The ID tags distinguish between original and false products. They can be
embedded into almost any material – textile, paper, plastic, etc. they can be
directly incorporated into goods, their labels, or in the coatings during the
do not cause any materials defects and do not require any electrical power
supply nor add any weight
the tags are fairly inexpensive. Unknown to the counterfeit market.
In terms of software, the storage of the codes involves a blockchain
technology that is responsible for the software security.
The fight against counterfeit products is a global challenge with companies
across industries implementing tools to create a robust supply chain. Yet,
everyday counterfeit goods worth millions of dollars enter the supply chain and
reach. This not only leads to risking basic human safety and loss of revenue,
but it also ends up hurting the brand image from stealing intellectual property.
Our goal is to ensure end-user safety and help our clients fight counterfeit